Interview Questions
Sona
UGC/Creative Content Creator for TikTok and Reels

What’s the most viewed piece of content you’ve ever created, and why do you think it performed so well?
The most viewed piece of content I’ve made was a compilation video of a therapy dog visiting our London Campus. I believe it performed well because the dog is viral, and who doesn’t love seeing happy animals!
Sona
UGC/Creative Content Creator for TikTok and Reels

Imagine you’re promoting an AI friend video game. What’s one TikTok or Reel concept you would create to make it go viral?
One concept I’d use for an AI persona is inspired by the song “Illegal” by PinkPantheress, which features a conversational back-and-forth between two voices with the lyrics: “My name is Pink and it’s really nice to meet you… You’re recommended to me by some people.” I’d apply this so that the AI introduces itself in a casual, personable way, emphasizing human-like connection and social discovery, as if it were introduced to the user by mutual friends.
DoorList
TikTok & Instagram Content Creator

Can you share a successful social media campaign you were involved in and the impact it had?
A successful campaign I was part of was my college’s London Study Abroad page. I curated content that engaged users and was student focused, generating interests for future students to join the program.