During my summer 2024 internship at Fresh Vision Realty, I managed the firm's social media by creating content for our realtors, including property listings, market insights, and buyer/seller tips. I tracked what resonated with our audience and noticed that behind-the-scenes content and quick market updates performed best, so I adjusted our strategy to include more of those. I also made sure to respond to comments and messages quickly to build trust with followers. By the end of the summer, we saw increased engagement and generated several leads directly through social media. The experience taught me the importance of understanding your audience.

Staying up to date with Instagram and TikTok trends is all about building it into your daily routine. Spend 20-30 minutes scrolling through your For You page on TikTok and Explore page on Instagram, and you'll quickly notice what's everywhere, the same songs, video formats, or content styles popping up repeatedly. Follow a few creators who break down trends so they do some of the work for you, and check out TikTok Creative Center for data on what's actually trending. The key is being intentional about it rather than just mindlessly scrolling. Save posts that stand out, pay attention to the comments, and try jumping on trends yourself to see what clicks. The more you engage, the better your instincts get for spotting what's about to blow up, and honestly, it becomes pretty fun once you're tuned in.