Interview Questions
W Labs
Influencer & Community Marketing Intern

What influencers should W Labs work with in 2025?
Tech-Driven Beauty & Skincare ExpertsThese influencers focus on skincare backed by science, new beauty technology, and product innovation—aligning with W Labs’ forward-thinking approach.Hyram Yarbro (@skincarebyhyram) – Known for ingredient education and skincare analysis, trusted by Gen Z and Millennials.Lab Muffin Beauty Science (@labmuffinbeautyscience) – A cosmetic chemist who educates audiences about skincare formulas and efficacy.2. Sustainability & Clean Beauty AdvocatesSince sustainability and ethical beauty are major trends, W Labs should collaborate with influencers advocating for clean beauty.Tiara Willis (@makeupforwomenofcolor) – A beauty educator focused on inclusive skincare and sustainability.Shelby (@shelbizleee) – A sustainability advocate bridging eco-conscious living and beauty choices.3. Futuristic Beauty & AI CreatorsAs AI and tech integration in beauty grow, influencers specializing in beauty tech and virtual beauty trends are essential.Mikayla Nogueira (@mikaylajmakeup) – A top TikTok beauty creator known for viral reviews and innovative product demonstrations.Mariano Di Vaio (@marianodivaio) – A male grooming and lifestyle influencer, appealing to a broader market.4. Luxury & Editorial Beauty ExpertsFor a high-end, editorial touch, luxury beauty influencers help establish credibility in premium skincare and cosmetics.Katie Jane Hughes (@katiejanehughes) – A celebrity makeup artist and skincare expert known for glowy skin trends.Rowi Singh (@rowisingh) – An artistic beauty influencer who showcases experimental and avant-garde beauty looks.5. Emerging TikTok & Gen Z CreatorsWith short-form content dominating engagement, TikTok influencers can create viral marketing moments for W Labs.Eva Meloche (@evameloche) – A Gen Z lifestyle and beauty influencer with an effortless, aesthetic approach.Young Yuh (@yayayayoung) – A skincare expert who combines humor with informative beauty content, making science fun and relatable.
W Labs
Influencer & Community Marketing Intern

Do you have experience in influencer Marketing or Social Media? If so explain what projects you've worked on?
Yes, I have experience in social media strategy and influencer marketing, particularly through my roles as Communications Officer for the IEU Debate Club and Marketing Consultant at IEU Labs.As Communications Officer, I developed and executed social media campaigns to enhance engagement and visibility, increasing club participation by 40%. I collaborated with student influencers and content creators to promote events and initiatives across platforms like Instagram and LinkedIn.At IEU Labs – Marketing & Consumer Behavior Lab, I worked on a project with AMOAMI, where I helped design social media strategies and analyze consumer behavior trends to refine brand messaging. I also assisted in content creation and digital storytelling, ensuring campaigns aligned with target audience preferences.These experiences have equipped me with skills in content creation, brand engagement, audience analytics, and influencer collaboration to drive meaningful digital marketing outcomes.