The 7 Virtues is a fragrance company I've heard of briefly. The brand's values are highly respectable and meaningful to me. Their fragrances not only are vegan and cruelty-free, but they also use parts of their funds to give back to parts of the world. I see the importance of helping others and seeing the value this in their products makes them a company I'd purchase from.

My favorite fragrance brand is Maison Margiela. Specifically, their Replica collection has stood out to me for different reasons. One is their packaging. The attention to detail from things like font to text content, made me want to approach their brand. As someone sensitive to scent, the notes provided allow me to trust the brand with their fragrances. My favorite perfume is Lazy Sunday Morning and I've found that I cannot find any other fragrance brand that can create this scent in a way that feels fitting to my everyday life.

When purchasing from a new beauty brand, I find myself first looking for unique qualities. Have I seen this from a bigger brand before? What makes this version different? I also look for quality and quantity. Does the cost of the products from this new brand align with how much product I am getting? Lastly, I think I have become highly influenced by the reviews of others especially on social media platforms like TikTok. Finding positive reviews from this beauty brand on social media would play a huge role in my deciding to purchase from them or not.