Editing a one-minute video can take anywhere from 1 to 6+ hours, depending on complexity. Basic edits with cuts and music take about 1-2 hours, while adding transitions, color correction, and effects can take 3-6 hours. Advanced edits with animations or special effects may require even more time. The software used and the editor’s experience also impact the timeline.

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To ensure social media content aligns with a company's brand voice, establish a clear brand voice guide that defines tone, language, and messaging. Maintain consistency across platforms by using branded visuals, templates, and messaging frameworks. Tailor content for each platform while staying true to the brand’s personality. Implement an approval process to review content before posting, and use analytics to monitor engagement and adjust strategies as needed.