My audience is already young professionals, so I focus on content that speaks directly to their everyday lives - career moments, lifestyle routines, and the real behind the scenes of figuring things out in your twenties. Since I work in marketing and event planning and host my own networking events, I’m able to share tips, experiences, and aesthetic day in the life content that feels relatable and helpful. It keeps them engaged because it feels like we’re all growing through this early career stage together.

I’d create content that reflects the Marc Jacobs brand voice by keeping it bold, playful, and creatively expressive. I’d focus on visuals and stories that feel stylish but not too serious, highlighting individuality and fun while still looking polished and modern.

Not often but can definitely depend on the month (holidays for instance I would spend more, traveling, etc)