Yes and yes!

Poppi!

o ensure my product photography aligns with a brand’s mission and values, I start by really getting to know the brand’s story, tone, and target audience. Whether it’s a wellness brand like Poppi or a fitness-focused meal service like MacroPlate, I immerse myself in what they stand for—be it sustainability, health, community, or empowerment.From there, I create visuals that reflect those core values through color schemes, props, and settings that feel authentic to the brand’s identity. For example, if the brand emphasizes natural ingredients and clean living, I’ll use bright, airy lighting and natural backgrounds. If it’s about energy and movement, I might feature dynamic shots with active lifestyles.I also make sure every photo tells a story that connects emotionally with the audience, showing not just the product but how it fits into a real, relatable lifestyle. Finally, I check in often with the brand guidelines and stakeholders to ensure consistency and alignment throughout the shoot.