After a night out I'm not trying to cook, I'm not trying to think, I just want something that hits. Bronco Bagels is perfect for that because it's fast, actually filling, and tastes like real food. There's something about a breakfast sandwich at 2am that just makes sense, the bread, the protein, it settles everything and I wake up feeling so much better. It's become the move for me and my friends after going out, someone always brings it up at the end of the night.

This is perfect, I'm literally on a study break right now preparing for a midterm :) When it's late at night the last thing I want to do is get up and make an elaborate meal or wash a bunch of dishes after. A Jams PB&J is ideal for that because it takes two minutes, there's basically no cleanup, and it actually keeps you going. The protein helps you stay focused instead of crashing and the carbs give you quick energy. It's exactly what I'd need at 1am with three chapters left to read.

TikTok and Instagram are both strong for different reasons. TikTok's built in shopping feature makes the path from content to purchase really short, which is huge for a product like this. People see a video, they want it, they can buy it right there without ever leaving the app. I've personally impulse bought hot sauce through TikTok so I know that funnel works. Instagram is great because the algorithm gets really specific really fast about what you're into. If someone engages with one food video it's serving them similar content constantly, so the potential to reach people who are already in that headspace is there. I think they both definitely have strengths, just depends on if you want to drive sales or build a more consistent presence.