One idea is a “Sip & Study” pop-up in the library or student union during midterms, offering free Yerba Madre samples with branded study kits to keep students energized. Another is a “Fuel Your Fitness” collab with campus recreation or fitness clubs, providing Yerba Madre at yoga sessions, intramural games, or spin classes to highlight its natural energy boost. A “Club Kickoff Mixer” at the start of the semester could feature Yerba Madre as the official drink, encouraging students to connect while sampling flavors. Each event would generate authentic social content showcasing students enjoying Yerba Madre in action.

Student Government, and UCF Chargg

Two of the biggest moments on campus that Bumble BFF should be part of this year are Spirit Splash & Homecoming and Ignite the Knight. Spirit Splash, one of UCF’s most famous traditions, brings thousands of students to the Reflecting Pond for a high-energy, unforgettable experience. With massive turnout and excitement, it creates natural opportunities for students to meet new people—making it the perfect place to showcase how Bumble BFF helps turn those introductions into lasting friendships. Ignite the Knight, a carnival-style festival with games, food trucks, live music, and fireworks, is another great fit. Its casual and inclusive atmosphere provides an ideal setting for light-hearted social outreach, encouraging attendees to connect in a fun, low-pressure way. As an additional opportunity, the Orlando Jazz Festival could be an arts-oriented, interest-based event where Bumble BFF promotes connections through shared passions, further reinforcing its mission of fostering meaningful friendships.