Refy Beauty — they always come up on my feed, and their marketing and content are very clean, sophisticated, and simple. Clean and minimal sells because it stands out against chaos. Saie and Rhode — not only is their content everywhere, but influencers are constantly marketing them as well.

Hannah Lizzy — she is a fashion influencer who is very trendy and has a strong pull with Gen Z. Emily Rule — she is a Pilates instructor who films lifestyle content, and the shower-cap concept would fit in perfectly with her videos, where she shows her life, including showering after Pilates, etc. Olivia from Love Island — she is upbeat and very popular on her season of Love Island and would definitely draw Gen Z into the brand. Remi Bader — an inclusive influencer who spots a good brand when she sees one and is someone audiences trust to promote a product. Her activism also aligns well with the brand. Erica Nicole — a smaller influencer who talks openly about her struggles with acne and is active in the beauty space. She would be a great fit because she is honest and has a story connected to feeling the utmost confidence.

A “get ready with me” using a well-known or current influencer always draws attention, especially for beauty products of any kind. Holiday gift ideas—when people see niche beauty products, they often think to order them for themselves and then realize they also want to gift the product. Using any popular sound or dance could work. I think it could be cute and funny to do a dance in a shower cap or something like that.