I stay updated on Instagram and TikTok trends by actively scrolling through both platforms every day and paying attention to what’s going viral, which sounds obvious, but I also make it intentional. I notice trending sounds, formats, and hashtags, and I look at how brands and influencers are adapting them. I follow top creators, trend analysts, and marketing pages that break down why certain content performs well. That mix of observation and analysis, helps me stay ahead of trends and understand how to leverage them effectively.

What attracts me to influencer and social media marketing is how personal and immediate it feels. Unlike traditional advertising, it’s built on trust, relatability, and real connection. I’m interested in understanding what makes content feel authentic, and how creators can influence behavior simply by being themselves. As an advertising student, I enjoy analyzing trends, engagement, and storytelling. especially how brands use social platforms to connect with Gen Z in a way that feels natural and culturally relevant. I’m drawn to the creativity behind content, brand collaborations, and community-driven campaigns, and I love seeing how a strong social presence can turn a product into a lifestyle. Influencer marketing combines strategy with creativity, which is exactly the space I want to grow in.