I’m based in Munich, Germany, where the pouch industry is already huge, especially among students. That makes it a really strong environment to promote IQ, because the behavior is already there. I wouldn’t limit it to just one campus. I’d go across multiple universities in Munich, especially the ones with strong student culture and social influence. The goal would be to get IQ visible in the right places where trends actually spread. The best spots for sampling and promotion would be outside libraries, main campus areas between lectures, and social events where students naturally gather. Also student-heavy areas in the city where people from different universities mix. Content-wise, I’d focus on volume first, creating a lot of videos with different people and in different settings. Then I’d double down on the ones that perform best and feel the most authentic. That way, the content isn’t forced, it’s proven. Overall, I’d combine high-traffic sampling with consistent, real content across multiple campuses to make IQ visible everywhere students are.

Instagram and Tik Tok should be the best platforms in today’s world to promote something.

To be honest, I already understand the pouch culture at uni really well. I see it every day, so I know exactly how people use them and why. I wouldn’t promote IQ in a typical “ad” way, because that doesn’t work on campus. Instead, I’d make it feel like something people naturally pick up on. The focus would be on real situations, study sessions, before exams, between lectures, where people are already using pouches to lock in. I know exactly who to involve to make content that actually spreads. Not random influencers, but the right people in different social circles who others pay attention to. If they use it, it becomes normal quickly. Content would be simple and authentic, short, relatable clips that feel like real uni life, not staged marketing. That’s what people trust and share. I’d also back that up with smart sampling at the right times, especially during exams, when demand is highest. Overall, my approach is simple: make IQ visible in the right hands, in real moments, so it grows naturally across campus instead of being pushed.