I’d make Saint James Iced Tea a UT Austin campus staple by weaving it into the moments UT students already love — study sessions, getting ready with friends, tailgates, and club meetings. I’d show it casually and consistently on my social media so it feels like part of my routine, not an ad, and hype it up through Greek life, organizations, and other campus groups I’m connected to. By pairing fun, relatable content with real-life exposure and word-of-mouth, Saint James would quickly become a drink people recognize, reach for, and associate with good energy and good company.

I would encourage people to purchase Saint James by using my social media to show how it fits into everyday life while making both Amazon and local stores feel accessible. I’d share casual, authentic content like daily routines, restocks, or “where to find it” posts, linking Amazon for convenience and tagging local stores to promote community support. By mixing direct links with in-store shoutouts and encouraging followers to share their own finds, I’d make buying Saint James feel easy, personal, and intentional, whether online or locally.

As a senior at the University of Texas at Austin, I’m deeply involved in campus life through Texas Alpha Epsilon Phi and connections across Greek life and other student groups. Because UT is such a large campus, I’ve learned that the most effective way to introduce something new is through relationships and shared experiences, not just announcements. I would creatively introduce Saint James to the UT community by positioning it as a welcoming hub for connection, reflection, and conversation. My goal is to allow Saint James to grow organically through word-of-mouth and genuine engagement. My involvement across these spaces has given me a broad, diverse network and an understanding of how to bring people together around shared values. I’d use that experience to help Saint James feel accessible, relevant, and meaningful to students from all backgrounds on campus.