From my past experience with Saint James, I already have people calling me the "Saint James girl" and lots of organizations and friends reaching out to me asking for samples. To continue to make Saint James Tea a staple on my campus, I will focus on turning awareness into affinity by building real moments that stick. By integrating the brand into student life and showing up where students already are like game days, club meetings, late-night study sessions, and pre-class hangouts on Speedway, it will incorporate the product into everyday life, making it extremely recognizable. Everyone loves free samples, and having the drink available at a frat party when people are feeling dehydrated or looking for a pick me up will put the product in a place where it is not only convenient, but depended on, and loved. My goal to truly make it recognizable and loved? Use my connections and social media to make Saint James not just something students drink — but something they remember.

To get my campus, and even students and people outside of UT Austin, sipping Saint James from both Amazon and local stores, I’d treat my social media as a forum to share the health benefits and overall cool nature of the drink, making sure to reiterate the values of the brand. Having experience as an ambassador for this company, I have an idea of what you are looking for and am excited about the opportunity to take it to a new level. I will create punchy, personality-filled content that meets people where they are and shows the convenience of this drink. Utilizing my resources of Austin, Texas as the great city that it is, my group of friends, and my personal style, I plan to make a ton of diverse content, showing the product in a bunch of different ways that will appeal to a variety of students and people. I already have a though in mind of posting a Tik Tok while I am doing my weekly grocery shop at the local Whole Foods or Target, spotlighting Saint James on the shelf with, “You came for oat milk, you’re leaving with tea. Trust me.” I want to drive engagement while subtly reinforcing that no matter your vibe — chill at home or out and about — there’s a cold can of Saint James with your name on it. Click it or grab it. Just don’t sleep on it.

At the University of Texas at Austin, energy and enthusiasm flow as freely as iced tea on a hot day! To introduce Saint James to my campus community, I’d utilize my sorority organization, my relationships with local bars, and my gameday experiences. I also work for the Texas Men’s Basketball team and have ties to the Texas Women’s Basketball team, so I would love to do a collaboration with both of those organizations. I want to incorporate Saint James into the vibrant culture of UT, in many different aspects and areas. I plan to do activations and pregames on gamedays, at frat parties, and before formals. I also plan to show Saint James in a more wholesome way, taking the teas around the cool areas in Austin, study sessions with classmates, and days at the pool or on the lake. In addition, partnering with greek life organizations, I’d host pop ups at my own sorority house, as well as others, to create shareable content across Instagram and Tik Tok as well as spread awareness to many college kids through group me. I think a really important opportunity in a college town like mine, too, is to partner with local bars on and off campus — I’d love to donate some cases to these entities and have them create a signature cocktail for the night, or even just have the teas lined up at a popular spot. I have a ton of ideas to execute through my involvement at my university!