Leveraging trends can help attract more views and followers, though these can sometimes be vanity metrics. What truly drives long-term value is creating educational and personal content, that is, sharing the story, the people behind the brand, and behind-the-scenes moments. This type of content gets fewer views but builds trust and loyalty, turning followers into engaged customers and, ultimately, buyers.

In my previous role as a Business Development Representative at RingCentral, I often collaborated with the marketing team and reviewed the performance of our outbound email campaigns. One campaign I analyzed targeted SMB decision-makers with a sequence of cold emails and LinkedIn messages. At first, the reply rate was low, so I looked at the subject lines, personalization, and timing. By adjusting the subject line to be more curiosity-driven, adding a clear benefit in the first sentence, and spacing out follow-ups better, the campaign improved from under 2% replies to closer to 8%. That analysis showed me the importance of testing, refining, and data-tracking in marketing campaigns, lessons I believe apply directly to a consumer brand like yours.

I am always on my phone daily; that's honestly the best way to know what's trending. Usually, TikTok is the first place where trends start before they hit platforms like Instagram.