Interview Questions
FrutaPOP
Social Media Intern
What's one way to activate on social media to build brand awareness and community behind FrutaPOP?
Summer is the perfect time to activate a new campaign for FrutaPOP. Right now college students have just gone on summer break or even graduated. My social media is full of college-graduating seniors that are discovering how to navigate life post-graduation. Activating a campaign featuring young influencers with the hashtag #PostGradPOP showing people that having a FrutaPOP is a great way to alleviate the stress of navigating life post-graduation would be the perfect way to build brand awareness. Partnering with influencers like Darcy McQueeny who just graduated from the University of Alabama and recently took a beach trip to Destin, Florida by sending the FrutaPOP products while she tries them on vacation or just even relaxing by the pool is a great way to introduce the brand to the target market of recent college graduates and young adults with the age range 21-26.