Crush
Head of College Field Operations
How would you launch a new app on a college campus?
After a couple of announcements, I would keep an eye on viral challenges and trends within the social media landscape. If there are popular challenges that align with the nature of the app, consider participating or creating my own challenge to engage users and encourage them to participate.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would tap into the trend of user-generated content by encouraging your existing users to create and share compelling content on Poparazzi. Host contests, challenges, or themed campaigns that motivate users to showcase their creativity using the app. This will not only promote the app but also build a community and increase user engagement.