Fenty Beauty has superb media presence, I always notice they're keen and early to social media trends through launches or campaigns. For example, there was a trend on Tik Tok where people rolled glass bottles down the stairs just to take enjoyment of seeing it shatter. Fenty Beauty's media team saw that and was able to contort in a way that benefits the brand, rolling the makeup products down the stairs and displaying that they're durable glass and would not break easy.