Creating game day content as a college student is honestly a blast—it’s chaotic, colorful, and always super authentic. There’s a special energy the night before a big game; my roommates and I usually brainstorm ideas, from quick campus tours to snack taste tests, fueled by way too much coffee and our team playlist blasting in the background. On the actual day, I love mixing “hype” moments—crowd chants, painted faces, and spirit gear—with behind-the-scenes details like waiting in line for stadium snacks or impromptu interviews with excited fans.One of my favorite parts is capturing those mini magic moments: rival banter, friends celebrating a last-minute touchdown, or even just messy ice cream selfies when it’s brutally hot in the stands. I’ve found these genuine snapshots and TikToks get the most engagement, because they’re relatable and a little messy in the best way—just like real student life. Plus, using our campus hashtags means everyone can find and share their own side of the story. Honestly, the best content isn’t curated; it’s raw, honest, and brings our community together, one post at a time.

To engage college football fans and promote a frozen treat brand, run interactive, team-themed activations on game days, i'll create limited-edition products tied to schools, and leverage social media contests for maximum fan participation.

Game Day Activations -Setting up branded pop-ups or carts at stadium tailgates and fan zones, offering exclusive game-inspired frozen treats. Activities like:Frozen treat sampling stations with team-themed flavors.Photo booths with mascot props and branded backgrounds for social sharing.Mini-games or trivia with winners receiving free treats or branded swag.

Themed Products and Incentives -Develoing school-specific flavors or packages (e.g., "Bulldawg Concrete" for University of Georgia). Tie purchases to sweepstakes—each treat bought enters fans into contests for “Frozen Treats for a Year” or exclusive game-day experiences.

Digital Engagement and Social Contests- Encouraging fans to post game-day photos with their frozen treat, tagging the brand for a chance to win VIP experiences, tickets, or team merchandise. Partner with athletes via NIL deals for authentic promotion. Boost participation by sharing fan-created content and announcing winners across social channels.

Tailgate & Party Packs - Offering pre-packed “game day bundles” or shareable frozen treat sets for watch parties and tailgates, promoted through campus channels and local influencers.

Community & School Partnerships- Collaboration with campus organizations, student sections, and alumni groups for co-branded events, ensuring the brand feels integrated into the collegiate spirit.