While I haven’t directly managed influencer marketing or seeding campaigns, I’ve been involved in the early stages of that process through my work with the social media team at CitrusTV, our student-run television station. I’ve suggested content ideas and outreach strategies that would align with student influencers and help boost engagement for new episodes. These experiences gave me a strong understanding of how important authenticity and audience alignment are when it comes to choosing the right voices to represent a brand.

I stay updated with the latest trends and best practices in social media by combining real-time observation with daily research. As a journalism major, reading the news is already part of my daily routine, and I often pay attention to how companies adapt their messaging, visuals, and social strategy in response to what’s happening in the world. I follow marketing platforms like Social Media Today and HubSpot for updates on algorithms and platform features, and I spend time on apps like Instagram and TikTok not just to scroll, but to study what content is gaining traction and why.

Cécred, Beyoncé’s haircare brand, is excelling on social media by blending authenticity, cultural relevance, and personal storytelling. Their launch campaign, centered around real women’s hair journeys, created an emotional connection that went far beyond typical product promotion. Beyoncé’s personal involvement, including sharing her own wash day routine, adds a level of trust and intimacy that resonates deeply with fans. The brand also works with influencers who reflect its values, helping to build a loyal and engaged community.