Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand-building content = makes people like and trust you! (Day in the life, real routines featuring the product).
Purchase-driving content = makes people act now. (Problem-solution, Before/After)
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
A GRWM featuring Sousa product.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Researching other drink/supplement brands, engaging with brands on socials, and posting 2-3 times daily.







