Sapphire has become my favorite brand for several reasons. Firstly, I appreciate their commitment to quality and craftsmanship. The attention to detail in their products, whether it's clothing or accessories, consistently reflects a high standard.

Secondly, the brand's aesthetic aligns perfectly with my personal style. Sapphire has a versatile range that effortlessly combines elegance with contemporary trends, making it easy for me to find pieces that suit various occasions.

Moreover, the brand's commitment to sustainability and ethical practices adds to its appeal.

One creative concept to excite students about Poparazzi could be a "Poparazzi Challenge" on social media. Encourage students to share their most unique and creative Poparazzi moments, whether it's capturing funny expressions or creating themed photo series. Offer incentives, such as featured posts, exclusive discounts, or even a "Poparazzi Ambassador" title for the most captivating entries, fostering user-generated content and building a sense of community around the brand.

For a fall launch of Poparazzi on campus, I would focus the majority of resources on social media campaigns, collaborations with campus influencers, and a compelling launch event to generate buzz and engagement among the student population.