W Labs should consider working with influencers who not only align with the brand's values but also reflect the growing trends in digital content and consumer behavior.

Yes, I do have experience with influencer marketing. In a recent project, I collaborated with several influencers to promote a brand's product through social media platforms. I helped identify the right influencers based on their audience and engagement, coordinated with them to create authentic content, and tracked the campaign's success. The project resulted in a noticeable increase in both brand awareness and customer engagement.

I helped out a small bakery with a campaign they were doing to get more foot traffic. It was pretty simple, just posting daily about their fresh bakes—like the croissants and cakes they made in the morning. We just kept it super real, showing the behind-the-scenes stuff, like the dough being kneaded and the pastries coming out of the oven.

We also did a little deal where people could come in for a ‘Pastry of the Day’ at a discount, which got more people popping in. Nothing fancy, It ended up getting more people in the door, and their social media following grew too.