Interview Questions
Som Sleep
Som Sleep Campus Content Creators

Please link your portfolio/content examples -- Link your TikTok and Instagram
Som Sleep
Som Sleep Campus Content Creators

Can you share a successful experience representing a brand to the public?
As the ambassador of my school (Schulich School of Business) I have led multiple successful campaigns that helped gain lots of engagement. My latest campaign called "why I love Schulich" was directed towards the student body with a Valentines day theme.
Som Sleep
Som Sleep Campus Content Creators

How would you approach creating engaging content to promote a sleep product like Som Sleep?
As a university student I know that there is a huge demand for products that give you lots of energy (red bull, caffeine) and products that help you fall asleep or lessen your anxiety.
I would approach this marketing campaign by starting off with authentic storytelling. Something along the lines of "Do you ever just get so anxious before an exam and end up getting 0 sleep because of it? My name is Nikol I am a university student and here is what I use to help me lessen my anxiety and fall asleep faster".
I would promote the product on Camus and have real students provide feedback on the product.