I keep short clips engaging by focusing on storytelling and small, relatable moments. I try to hook people in the first few seconds with something they can instantly connect to—like a funny thought, a satisfying visual, or a real-life moment. I mix quick cuts, trending sounds, and captions that add personality, but I never overproduce it. I’ve learned that people connect more when it feels authentic and spontaneous, so I always try to keep it real and fun.

I’m super comfortable filming myself, especially when it comes to food or lifestyle content. I love showing little moments that feel real, like making coffee in the morning, plating a meal, or setting up a cute space. I don’t overthink it; I just focus on good lighting, natural angles, and having fun with it. I think people connect most when it feels effortless and genuine, so I always try to keep that energy when I’m filming

Engaging an online community around a product launch starts with building excitement before the launch. I use teasers, behind-the-scenes content, and countdowns to make the audience feel included and anticipate the release. During the launch, I focus on interactive content—like polls, Q&As, challenges, or live demos—so people can participate and share their experiences. Highlighting user-generated content and testimonials helps create social proof and encourages more engagement. Finally, I continue the conversation after launch with follow-ups, tips, or exclusive offers to keep the community involved and invested in the product.