I would engage a new audience by first building brand awareness instead of selling so that I can build trust with the consumer. I would utilize trends strategically instead of an overly polished corporate strategy. I would learn to develop a niche as time goes on with making content. Finally, I would always promote a call to action with each video for the viewers to participate in.

I tend to use Instagram the most. I orignally started using it to promote my business and build clientele as a hairstylist, but now I use it to build my personal brand. I love the different styles of content you can make on Instagram like reels, posts, and stories. The variety of that is hard to find on other platforms.

What I love most about the reactions I get from my graphics, videos, and content I make is that people can always immediately gauge my humor and personality from the first few seconds. Additionally, I love using Canva to make aesthetic websites, social media pages, story telling Instagram posts, etc.