W Labs should collaborate with influencers who have strong engagement in wellness, lifestyle, and innovation spaces. Names like Tasha Franken (fitness & wellness), Courtney Swan (sustainable living & nutrition), and Chriselle Lim (luxury & beauty) align with W Labs’ mission. Additionally, micro-influencers in niche wellness and tech-driven health spaces can bring high authenticity and targeted audience impact. A strategic mix of macro and micro-influencers will maximize reach and credibility in 2025.

I have extensive experience in influencer marketing and social media, having worked with brands across luxury, wellness, and lifestyle sectors. As a social media strategist and brand consultant, I have led influencer outreach, content creation, and campaign execution for brands such as Holiby, HH Processors, and IGC Pharma, helping them expand their digital presence and drive engagement. I have also worked with high-end membership clubs like Soho House and Maison Estelle, facilitating influencer-driven activations, partnerships, and exclusive events. Additionally, during my time managing social media for Shop Raga and Wolven Threads, I developed influencer collaborations, brand campaigns, and product launches to enhance visibility. My expertise lies in leveraging social media, PR, and influencer strategy to craft compelling brand narratives, increase audience engagement, and establish meaningful connections between brands and their target communities.