My name is Nikita Bhuyan, internationally trained psychologist, mental wellness educator, content creator and 1+ year experience in both public and private hospital settings and organizations. Currently, I am a mentee at Ivyleague Faculty Mentorship Cohort, working with Harvard, MIT, Yale professors.

What works on social media is content that is authentic, valuable and engaging. People connect most with posts that either solve a problem, entertain them, or make them feel part of a community. That's why, short-form video, storytelling, and interactive features perform so well. The psychology behind this is simple: people want quick value, emotional connection, and validation through engagement. Combine that with consistent branding and data-driven insights, and you can build both reach and loyalty.

I am very interested in this role, because it sits at this intersection of creativity, strategy and impact. Nomo is redefining how people engage with banking, and I see social media as the most powerful way to build trust and emotional connection with users. With my background in psychology and content strategy, I understand how to create narratives that don't just get attention but also inspire long-term engagement.

What excites me the most is the chance to lead campaigns that position Nomo as not just a financial app, but a brand people feel personally connected to. I want to bring in both data-driven insights and human storytelling to grow Nomo's digital presence, foster community, and ultimately help the brand stand out in a very competitive market.