Interview Questions
Trellus
UGC Content Creator

What social media platform do you find most effective for local marketing and why?
I believe in doing whatever it takes to get your product and service out there.
Instagram, Tiktok, Facebook ads, X, Cards, Conference Pamphlets, Website, Stan store.
Having the audacity and being savage enough to turn entire industries down and market strategically but consistently.
Visibility matters. More eyes, more conversions. Volume matters most: 200 tries, atleast 15 say yes. $$$$$$
Trellus
UGC Content Creator

How would you highlight a local business to engage an online audience?
Here’s my strategy;
I’d start by clearly defining the local audience and their intent, then position the business as a trusted, visible part of the community online. This begins with optimizing local discovery (Google Business Profile, reviews, and local keywords) so the business shows up when people are actively searching. Next, I’d use short-form, authentic content that highlights real people, real moments, and real outcomes — behind-the-scenes clips, customer stories, quick tips, and local relevance rather than overly polished ads. This builds trust and relatability. I’d pair this with consistent engagement: responding to comments and reviews, collaborating with nearby businesses or creators, and using location-based offers to drive both online interaction and in-store action. Finally, I’d track what content and channels drive the most engagement and conversions, double down on what works, and continuously refine the message to keep the business top-of-mind within the local community.
My style:
“I was wasting hours on this every week, but my friend shared something with me that feels illegal to know: but I didn’t reqlize until I tried it”
“I was juggling notes,tasks, reminders, across 5 different apps”
“This app puts everything in one place and actually organizew it for you”
“I just dropped things in it and it does the thinking for me”
“Watch this/ I add a task and it instantly sorts it out”
“If you’re tired of messy workflows, this one’s worth trying”
Problem (emotional relating), Testimonial and walkthrough over transformation and value props not metrics, and CTA(see the link)
Candier
Marketing Intern (3-Month Program)

Do you have a portfolio? please email it to krysten@ryanportergroup.com.








