Absolutely! I will send an email from nparany@umich.edu shortly!

I am always on Instagram and TikTok. I am from a diverse background which means I learn about trends from many different cultures and communities. This keeps me well informed about many different demographics. I also take time to understand the sociology and psychology behind trends and why they are popular right now. For example, a lot of trends I am seeing right now have an emphasis on buying vintage goods. Additionally, many people are adopting health and wellness techniques from Ancient cultural times. These two trends together signal increase values of heritage and tradition. I would use this type of analytical thinking to create content that highly resonates with Gen Z and make Candier's promotional content align with their values and beliefs.

Sometimes the best way to find yourself is to look within other people. Your current favorite snack was probably a recommendation from a friend. Your favorite pair of shoes were bought because a creator on Instagram wore them. Social media allows you to find yourself through other people's moments and memories. It connects us all in a way that is profound and meaningful. We become part of a community from any corner of the world based on shared interests and algorithms. It is the perfect blend of personality and analytics. In the same vein, I am someone who is creative, and tactical. I am drawn to social media marketing because I possess great skills in being lively and genuine, while embedding strategy in everything I create!