I would tie Saint James Tea to fun campus spots and play on inside jokes. I would also cater to different organizations such as the wellness club or create partnerships! I actually know a few organizations that would love to partner with Saint James Iced Tea like the U of M Berry Collective!

To encourage people to purchase Saint James from both Amazon and local stores using a social media platform, I’d use a dual-channel strategy that makes each option feel valuable while reinforcing the same brand story. I would start with outlining Saint James Iced Tea's story and brand values. I would then highlight local shops in my content and encourage users to "treasure hunt" to find Saint James Iced Tea goodness!

I would use a fun and silly way of getting individuals to check out our stand. Using a more personable approach will create a genuine interest in the product rather than a sales-heavy approach. I am part of a consulting organization, a mental health club, a Women in Business organization, and a psychology club!