To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I’d approach it the same way I did while working with HBO Max’s student brand ambassador program—through intentional storytelling, strategic visibility, and community engagement. With HBO Max, I learned how to market a product in a way that felt personal. I didn't just promote the platform. I created moments around it, like watch parties and campus pop-ups, that brought people together and made the brand part of student culture. I’d do the same with Saint James Tea. I’d host branded events with ASU and Iota Phi Theta, using tea as a conversation starter, whether it’s post-step show refreshments, mixers, or culture nights. I’d create content that showcases the tea in everyday student life—studying, relaxing, turning up—paired with bold visuals and authentic vibes. To build long-term recognition, I’d collaborate with other student leaders and influencers, run giveaways, and spotlight local stores that carry it. The goal is to make Saint James Tea feel cool, connected, and campus-owned—something you don’t just drink, but rep.

To encourage people to purchase Saint James from both Amazon and local stores, I’d use my social media platform to blend storytelling and culture. I’d create content that highlights the legacy and lifestyle behind Saint James like enjoying Saint James with my fraternity brothers, vibing at an ASU event, or relaxing after a long week. I'd post high-quality photos and reels featuring Saint James drinks at events I attend or host, tagging both Amazon for easy access and local Black-owned stores to promote community support. I’d also run interactive polls. By making the drink part of my lifestyle, I turn every post into a call-to-action—whether it's a swipe-up to Amazon or a shoutout to the local shop around the corner.

To introduce Saint James to my campus community, I’d lead with the power of two influential organizations I’m part of: the African Student Union (ASU) and Iota Phi Theta Fraternity, Inc. With ASU—one of the largest Black organizations on campus—I’d incorporate Saint James drinks into our biggest cultural events, Taste of Africa, giving students a taste of tradition, elegance, and Black excellence. With Iota Phi Theta, I’d collaborate with our flourishing NPHC(National Pan Hellenic Council) community of over 150 members to integrate Saint James in every service and community event that introduces Saint James to the larger community. Together, my ASU and Iota backgrounds create the perfect platform to elevate and celebrate the Saint James on campus.