Yes

Yes

To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I’d approach it the same way I did while working with HBO Max’s student brand ambassador program—through intentional storytelling, strategic visibility, and community engagement. With HBO Max, I learned how to market a product in a way that felt personal. I didn't just promote the platform. I created moments around it, like watch parties and campus pop-ups, that brought people together and made the brand part of student culture. I’d do the same with Saint James Tea. I’d host branded events with ASU and Iota Phi Theta, using tea as a conversation starter, whether it’s post-step show refreshments, mixers, or culture nights. I’d create content that showcases the tea in everyday student life—studying, relaxing, turning up—paired with bold visuals and authentic vibes. To build long-term recognition, I’d collaborate with other student leaders and influencers, run giveaways, and spotlight local stores that carry it. The goal is to make Saint James Tea feel cool, connected, and campus-owned—something you don’t just drink, but rep.