Firstly, it depends on your view of the packaging and the quality of product it is made of. Secondly, it depends on the product itself. For example, if it's a moisturiser, it could be either a really hydrating one or a really dry one. So, it depends on the people and their skin to really see how the moisturiser is and how it works. Also, scented moisturiser s and cleansers are bad for the skin. Lastly, I would also look at the manufacturer and the brand of the product. I would try to look at other reviews made by people before purchasing it as it would give me an idea if I should buy it or not. I would keep all these in mind and review it with respect to the product.