✨ 1️⃣ Understand the Brand & Audience First, I would study ZULU’s brand voice — which seems to be active, functional, stylish, and wellness-driven. I’d look at the current social feeds and past ads to understand what has resonated with your community. Next, I’d think about who we’re speaking to: 👉 Busy, active individuals 👉 Fitness lovers 👉 Summer adventurers 👉 Wellness-focused Gen Z and Millennials 🎥 2️⃣ Keep Content Relatable + Lifestyle-Driven ZULU bottles are not just products — they’re part of an active lifestyle. So I’d lean into showing them in natural daily settings: at the gym, hiking, beach days, errands, festivals, or road trips. Tone of content: UGC-style, casual but elevated, fun, approachable. Not too sales-y — more "this is what I actually use." 🔥 3️⃣ Focus on 3 Content Pillars: - Hydration education: Why hydration matters, summer hydration tips. - Lifestyle moments: Day-in-the-life, gym bag must-haves, on-the-go use. - Trend participation: Jump on trending sounds/formats to boost organic discovery while subtly showcasing the product. 📊 4️⃣ Test, Analyze, Repeat Finally, I’d track how each type of content performs — which formats drive engagement, saves, or clicks — and adapt the content strategy accordingly.

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1️⃣ "Day in My Life: Hydrated & Active" 🎥 Concept: Show a “Day in My Life” as a busy college student & fitness lover during the summer. 📝 Key shots: Filling the Mammoth 101oz bottle in the morning before heading out. Taking it to the gym, showing quick sips between sets. Using the Powerfill Pro at an outdoor workout or beach run. Ending the day by the pool with the Goals Stainless bottle. ✨ Messaging: "No matter where summer takes you — gym, beach, or poolside — ZULU keeps you refreshed all day long." 2️⃣ "3 Summer Hydration Hacks" 🎥 Concept: Quick tips & hacks for staying hydrated and cool during hot summer days — featuring ZULU bottles. 📝 Key shots: Freeze fruit in the bottle for infused water. Keep one bottle in the car for spontaneous adventures. Use the Mammoth for family beach trips to keep everyone hydrated. ✨ Messaging: "Hydration made simple & stylish — wherever your summer takes you!" 3️⃣ "Pack With Me: Summer Fitness Bag" 🎥 Concept: A "pack my gym bag" or "beach day bag" TikTok/IG Reel. 📝 Key shots: Packing fitness wear, sunscreen, towel, and the Powerfill Pro. On-the-go hydration moments before and after a workout or while sunbathing. ✨ Messaging: "Pack smart. Stay hydrated. ZULU bottles = summer must-have!"