I consider Glossier a beauty brand with an impressive social media presence thanks to their marketing strategies that set them apart for the sense of community they have created over the years. Since starting with a blog, the brand gave people the feeling of having an honest exchange of opinions with its creator, thus gaining a loyal following who later became consumers of the brand. This sense of community was not lost when the brand launched; in fact, it was stepped up with multiple strategies such as creating a slack channel where the brand could get honest feedback from its consumers, hiring regular people as models instead of seeking established professionals in the industry, and more. Glossier stands out because it works for and with its clients by prioritizing the experience of using its products over the appearance of perfection through makeup; after all, "skin first, makeup second."