I’d make Saint James Tea part of everyday campus life—share fun, authentic content of students enjoying it between classes, at study sessions, or at events. I’d partner with student orgs and Greek life for sampling activations, create shareable reels and challenges on socials, and highlight its unique flavors and lifestyle vibe so it feels like a must-have for everyone on campus.

I’d make it fun and relatable by showing how easy it is to grab Saint James anywhere—quick clips of me picking it up at a local store versus a few taps on Amazon, paired with authentic reactions and captions like “Any way you want it, Saint James has you covered!” I’d use Instagram and TikTok stories, reels, and posts with swipe-up links or store tags, plus highlight limited-time offers or bundles to create a little FOMO.

I’d introduce Saint James by creating fun, eye-catching activations that tie into campus life—like pop-up style demos at student org events, Greek life socials, or RSO meetings, and sharing engaging reels or stories on socials. On campus, I’m involved as an active member of Alpha Phi sorority where I serve as Assistant Director of Recruitment, and I’m also involved in the Student Nurses’ Association, AMWA, and the Alzheimer’s Disease & Dementia Alliance, which gives me great access to connect with peers across different communities.