On social, I’d focus mainly on TikTok and Instagram Reels, creating lifestyle style content that feels natural to my routine day in my life videos, morning hydration resets, post-workout or hot yoga clips, “what I’m drinking on campus” moments, and GRWM or study day content featuring Vita Coco. I’d also use Instagram Stories regularly for quick check ins like hydration reminders, polls, taste tests, and linking where to buy. This keeps the brand visible without feeling overly promoted. On campus, I’d activate Vita Coco through Greek life, especially sorority wellness or self care nights, where Vita Coco could be included as a refreshing, better for you drink option. I’d also work with fitness related groups like workout classes, yoga clubs, or intramural teams by bringing Vita Coco to post-workout sessions. Additionally, I’d love to share it at campus events such as tabling days, study week pop-ups, or club meetings, positioning Vita Coco as the go-to hydration drink for busy college students. By combining relatable social content with real, in person campus activations, I’d help make Vita Coco a recognizable and trusted staple in students’ daily routines.

My favorite Vita Coco product is the Vita Coco Original Coconut Water. I always keep it stocked and usually drink it first thing in the morning or right after a workout to rehydrate. I love how clean and refreshing it tastes, and it’s my go-to for staying hydrated during busy school days, hot yoga classes, and lifting sessions. I also add it to smoothies or reach for it after a night out when I need an extra hydration boost. I talk about it so much that my mom, aunt, and several of my friends have all started drinking Vita Coco too it’s become a staple for all of us.

Yes it is true