https://www.tiktok.com/t/ZP8xeybMd/

I've always been drawn to CPG brands, especially ones that are reimagining everyday staples we all grew up with. PB&Js have been a constant in my life—from elementary school lunches to late-night study snacks in college—so seeing a brand innovate in this space genuinely excites me. What stands out about Jams is that you're not just making "another healthy alternative." You're tapping into something deeper: nostalgia, comfort, and the idea that we don't have to give up the foods we love as we become more intentional about wellness. That's a really powerful positioning, and it's exactly the kind of brand story I want to help tell.

1. "Things that make me feel like a kid again (but better)" series Show Jams as the grown-up version of your childhood PB&J. Talk about how we're allowed to evolve our comfort foods—same nostalgia, but now we actually care about what's in it. It's not abandoning what we loved, it's upgrading it. 2. "Honest convo: I'm not the same person I was freshman year" A sit-down, genuine moment talking about how growing up means your priorities shift. You still want the foods that bring you comfort and joy, but now you're also thinking about how they make you feel. Jams is that bridge—it hits the nostalgia but doesn't make you crash or feel guilty after. 3. Before/after or "then vs now" Split screen: you as a kid with a classic PB&J vs you now with Jams. Voiceover about what's changed (you care about ingredients, energy, how food affects your body) and what hasn't (you still crave that comfort, that simplicity, that nostalgic taste).