Creating a relatable brand image is key, especially on a college campus. To make branding fun and memorable, I’d create lighthearted skits and interviews with students, asking funny questions about their daily routines, school grind, and downtime. Then, I’d tie it all back to hydration, showing how Trevi fits into every part of student life and handing out free products so they can find their favorite flavor based on their lifestyle. This approach makes the brand approachable, interactive, and something students genuinely connect with.

To promote a new electrolyte brand on campus, I’d focus on building awareness through authentic, student-centered marketing. My strategy would include partnering with campus organizations and hosting fun, wellness-focused events — like post-workout hydration pop-ups, sponsored study breaks, or collabs with fitness clubs and sororities across campus.On Instagram, I’d create lifestyle-based content featuring real students using the product — short reels, before-and-after workout clips, and hydration challenges with shareable hashtags to boost engagement. I’d also leverage word-of-mouth marketing by giving out free samples at high-traffic campus spots such as the main campus green and encouraging students to tag the brand in their stories.

To create engaging content that promotes hydration, I would highlight how Trevi fits seamlessly into a busy college lifestyle. I’d share posts of myself using Trevi before class, post workouts, and throughout the day to show how it makes staying healthy and hydrated easy, convenient, and fun. Hydration is so important to maintain a healthy lifestyle especially in college. I believe showcasing the product through instagram and making it present on campus would be a clear way for students to discover and love Trevi. I’d also host monthly events at my sorority house, where sisters could try different flavors and share their favorites on Instagram stories to boost interaction and brand awareness. By combining everyday lifestyle content with fun, community-driven events, I’d make Trevi become an essential part of college life.