Last week of classes for the semester is April 27th-May 1. Summer Semester begins May 11.

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As a OUAI College Ambassador at Florida State University, I would take advantage of FSU’s large and energetic campus, where there is a huge population of students, especially girls, who are always looking for the best beauty and haircare products. With such a big and trend-driven environment, there’s a strong and natural demographic for OUAI, making it the perfect place to build brand awareness.I would host a pop-up on campus in a high-traffic area (most likely Landis Green) where students are constantly passing by, creating an inviting and aesthetically appealing setup that encourages people to stop, sample products, and learn more about the brand. Students are always stopping at Pop ups to see what's going on and interest would be the same for OUAI. I’d include interactive elements like quick hair touch-ups and product testers to generate excitement and draw in a crowd.In addition, I would bring this experience into my sorority house by hosting a more personal, self-care focused event. Since girls in my sorority are always sharing recommendations and trying new products, this would be the perfect environment for introducing OUAI in a genuine way. Whether it’s a “get ready with me” night or a mini pampering event, it would allow members to try the products together, talk about them, and build organic interest.By combining large-scale outreach on FSU’s campus with more intimate sorority events, I would be able to reach a wide audience and create authentic excitement around OUAI within a community that is already highly interested in beauty and self-care.