I would love to see Saint James at Publix as that is where most students at my school shop!

Greek life on campus is a great way to introduce brands, especially since sororities love cute drinks and anything aesthetic. I would start by partnering with multiple sororities to create strong, organic visibility through their social media and events.Beyond that, sorority girls and students at FSU have a following on instagram so getting them to post would increase traction. I’d look to partner with organizations like dance teams, cheer, or our campus circus because they naturally create high-energy, shareable content that aligns well with a fun, social brand.Overall, my goal would be to tap into groups that are both highly social and content-driven, so the brand not only reaches a large audience but is also consistently featured in an authentic and visually appealing way.

I would plan an activation on sorority row where multiple sororities reside so they can’t miss the pop-up. I’d turn it into a “Saint James Social”, a laid-back, aesthetically branded pop-up with coolers stocked with product, photo-worthy setups, and music to create a fun, high-energy atmosphere.To make it stand out, I’d incorporate a themed experience (like a coastal or Hamptons-inspired vibe) with branded merch giveaways, styled tables, and a designated photo area to encourage people to stop, hang out, and post. I’d also include interactive elements like a spin-to-win wheel for merch or exclusive items to keep people engaged and excited.To make sure people actually show up, I’d build hype in advance through coordinated social media promotion across multiple sororities, teaser posts, and direct messaging. Day-of, I’d use word-of-mouth, visible signage, and the central location on sorority row to draw people in naturally as they pass by.People on campus love when pop-ups have merch and free-stuff, so combine drinks with other swag and I think people will definitely be on board.