i’m most comfortable with TikTok and Instagram because i’ve spent the most time creating for those platforms, both personally and professionally. i understand how to craft content that performs well in each space, from short-form video storytelling and trending audio on TikTok to visually-driven carousels, reels, and story ads on Instagram. i know how to design for flow, engagement, and emotional resonance across both.

that said, i’m comfortable working across all social platforms. i adapt quickly to different formats and audience behaviors, and i always design with platform best practices in mind. whether it’s Pinterest, Twitter, or YouTube, i know how to tailor content to meet people where they are.

i create content that drives engagement by starting with emotion. whether it’s curiosity, nostalgia, or connection, i think about what would make someone pause mid-scroll, not just because it looks good, but because it feels good.

i design with intention, always considering how people interact with different platforms. i use visual hierarchy to guide the eye, strong hooks to draw people in, and calls to action that feel natural. storytelling, aesthetic clarity, and platform awareness are key.

running my own brands taught me that engagement comes from resonance, not noise, and that’s what i aim for in everything i create.