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While I do not have a strictly plant-based diet, I do prefer to not cook meats when eating at home. I find that 1. cooking meats are more difficult 2. cooking with meats can increase the risk of food-bourne illness, and 3. I try to be environmentally friendly with the foods I eat. I rarely eat red meat, but I do enjoy eating fish when I go out to eat. I also try to limit dairy consumption as I have a dairy sensitivity, but would not go as far as to call myself lactose intolerant. With pasta, my roommate and I typically will cook some vegan sausage, which is tasty! We historically have not tried plant based "meat" alternatives, and have historically gotten our protein through alternative foods (chickpeas, tofu, beans) but I am keen to try some more plant based meat alternatives, because I do enjoy the taste of meat.

I would launch a new app on a college campus by hosting a bar event with an open bar, and requiring attendees to show that they have the app dow loaded in order for entry. I would collaborate with groups on campus in order to promote the event to the student body and use guerilla marketing tactics (posters, chalk, handouts) in order to market the event.