Interview Questions
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made

After a quick look at @drinkmorningmade, describe our vibe in 3 words
Vibrant, organic, mindful
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made

How would you make matcha feel fresh and exciting to a Gen Z audience without leaning on overdone aesthetics?
I would use a faceless, first-person perspective to show how matcha fits into a real daily routine. By capturing quick, aesthetic close-ups of the drink being made and carried throughout the day, the content functions as an elevated, music-driven mini-commercial that remains completely relatable and native to a Gen Z feed.
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made

What type of short-form content performs best on TikTok in your opinion?
For wellness and beverage products like matcha, highly aesthetic ASMR content performs best. Videos that focus on satisfying, crisp sounds like whisking the matcha powder, clinking ice cubes in a glass, and watching the bright green matcha swirl beautifully into milk instantly stop people from scrolling. Pairing these clean, comforting visuals with a calming, conversational daily routine vlog creates high engagement because it feels like an aspiration lifestyle moment rather than a forced advertisement

