I have extensive hands-on experience managing Google Ads campaigns, including keyword research, campaign setup, A/B testing, conversion tracking, bid optimization, and performance analysis to consistently improve ROI and reduce cost per acquisition.

To optimize a low-performing ad group, I would analyze search term reports, refine or add negative keywords, adjust bids and audience targeting, improve ad relevance and quality score, A/B test new ad copy, and ensure the landing page aligns closely with user intent to boost conversions and lower cost per acquisition.

I measure the success of a Google Ads campaign by analyzing key performance indicators such as conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and overall alignment with the client’s business goals and revenue targets.