My Portfolio

Career Fair Promotional - Instagram Reel
Writing, producing, editing, and directing a trendy advertisement for the CSUF Engineering & Computer Science Career Expo.

CSUF Career Center Crash Out - Instagram Reel
Writing, producing, editing, and directing a CSUF Career Center reel for general advertising. Set the record for the most-liked reel in department history.

CSUF Career Center Gen Z Marketing Script - Instagram Reel
Writing, producing, editing, and directing a Gen Z-style advertisement for the CSUF Career Center. Set the record for the second-most-liked reel in department history.
Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
I believe that content that builds a brand is memorable and unique to the company, while content that drives a purchase showcases how a product solves the consumer's problem.
Both are pivotal to a brand's success, as they work together to sustain the company's promotion.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I would make a video showcasing how Sousa can be used in convenient, creative, and delicious ways. For example, meal prepping is popular, especially within fitness communities. I would make a video on how Sousa can be prepped as a sweet treat, a pre- or post-workout snack, that is already available to eat from their refrigerator.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would increase engagement for a new supplement brand by consistently posting and engaging with the community. I would begin by reposting videos and resharing stories that showcase Sousa to show our appreciation for our consumers and highlight their positive reactions.








