Interview Questions
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Upon finding where your ideal client/audience is, I would align our campaign's goals to solve a problem our target audience may have. I would utilize different approaches (i.e. finding where they hang out, what they like to do, etc.) to understand them on a deeper level and find how our brand/product could solve them.
Upon creating our strategy, we would execute marketing tactics that align with those goals to connect with audience and create a valuable relationship with the potential customer to ultimately convert them.

