1. The #ASMR Trend: Highlighting the "Crack"Why it fits: Magnum's core identity is the signature "crack" of its thick Belgian chocolate shell. TikTok loves sensory experiences (ASMR - Autonomous Sensory Meridian Response). 2. The "Get Ready With Me" (GRWM) / #SelfCare TrendWhy it fits: Luxury brands on TikTok succeed by associating their product with a user's lifestyle and making it about self-reward and personal pleasure. 3. The #Unboxing / "Worth the Hype" Trend (Influencer/UGC Focus)Why it fits: Gen Z and Millennials rely heavily on authentic, peer-led reviews and "unboxing" content to make luxury buying decisions. It replaces the "polished ad" with relatability.

For engagement, I focus on creating content that gives the audience real value or encourages them to interact. This means:

Knowing what the audience cares about (like doing simple research or just listening to what people are talking about).Using interactive formats like polls, questions, or short, exciting videos to make them stop scrolling and join the conversation.

For authenticity, it’s all about being real and consistent. I would ensure the content always matches the brand's true voice and show the human element behind the account. For example, sharing a simple 'day in the life' photo or a quick clip of a project being worked on is more relatable than a highly-polished ad.

In short, my strategy is to add value, ask questions, and be consistently genuine.