I'm at the University of Arizona. The best place to distribute samples and promote IQ patches is by working closely with fraternities and sororities, which I have close connections with all Greek life associations on campus, as well as University Blvd., which is constantly populated with student foot traffic attending class or night life on campus.

The social media platforms I use most to engage peers are TikTok, Snapchat, and Instagram. TikTok is my go-to for creating short, authentic videos that can quickly go viral within the college community and reach a wide audience organically. Snapchat is great for real-time, behind-the-scenes moments like sharing samples at events or bar nights, keeping followers engaged in an informal and personal way. Instagram allows me to build a more polished brand presence through posts, stories, and reels, making it ideal for showcasing IQ Pouches at events, tagging influencers, and reaching student audiences through hashtags and location tags.

I would promote IQ Pouches by partnering with local restaurants and bars, as well as working alongside bar promoters to get the product in front of students in social settings where word-of-mouth spreads fast. I'd collaborate with campus influencers to create authentic TikTok content that showcases IQ Pouches in real college life moments, driving organic reach across student audiences. I'd also bring the product directly into Greek life by connecting with Kappa Alpha, fraternities, and sororities to distribute samples at their events and chapter gatherings. These communities are socially influential on campus, so getting IQ Pouches into their hands creates a ripple effect that extends well beyond any single event.