Honestly, deadlines kind of push me to just go for it instead of overthinking. When I don’t have unlimited time, I stop waiting for the ‘perfect’ idea and just start, and usually something good comes out of that. I also draw a lot of inspiration from what I consume every day, like videos, trends, even just conversations. Being a content creator myself has taught me that creativity isn’t always this big lightbulb moment sometimes it’s just about showing up and making something. Pressure actually helps me focus on what really matters and cut out the noise.

From what I’ve seen — both as a content creator and from researching what actually works — the stuff that blows up on TikTok and Instagram usually hooks you in the first few seconds. People scroll fast, so if you don’t grab them right away, they’re gone. Authentic, relatable content tends to do way better than anything too polished or scripted. Formats like quick tips, POVs, behind-the-scenes, and anything using trending audio consistently get more traction. I’ve also noticed that videos with text overlays and captions keep people watching longer. At the end of the day, content that feels real and gives people something — whether that’s a laugh, a tip, or a feeling — is what gets saved and shared.

No, but I’m eager to start and very willing to learn!