I usually start by addressing relatable problems, using strong hooks, and testing different formats to see what clicks. I pay close attention to engagement like comments and saves, then adjust quickly and interact with the audience to build connection.

I would start by researching similar videos that are already performing well and identifying patterns in hooks, pacing, and format. Then I’d create my own version by replicating the core structure while adapting it to the brand’s tone and audience. I would test multiple variations at the same time, track performance, and double down on what works

To stay consistent, I plan content every one to two days each week and batch-shoot around seven pieces of content at once. After that, I schedule editing and posting, leaving room to adjust based on performance or new trends. This structure helps me stay consistent while still being flexible and responsive