My UGC experience comes from professional content work where the stakes were real — producing structured communications and reports for C-suite audiences who have no patience for anything that doesn't land immediately. I've applied that same discipline to short-form video: scripting tight hooks, editing for pace, and thinking analytically about why content performs. I'm comfortable on camera, familiar with CapCut, and I understand that UGC lives or dies in the first two seconds.

POV and reaction content performs best for apps — show real texting scenarios where a custom emoji lands perfectly and gets a response, versus a generic one that gets ignored. The contrast hook writes itself. I'd also lean into relatable 'types of texters' content where each personality gets their own Gmoji style — that kind of character-based content gets shared because people tag their friends. For YouTube Shorts I'd do a 'rate my emoji game' format where I critique people's default emoji use and show how Gmoji fixes it

Pattern interrupts — something that doesn't match what your brain expects in the first half second. A weird camera angle, someone mid-sentence, or a visual that doesn't make sense yet. After that, a specific number or claim works every time: 'most people don't know this costs them $400 a month' hits harder than any vague teaser. Controversy and counter-intuitive takes also stop me cold — anything that opens with 'actually, you've been doing X wrong' forces a reaction before I can scroll past.