“Men’s Routine” Series (TikTok + IG Reels) A lo-fi, storytelling-style series where everyday guys (real users or creators) share their honest “before Huron” grooming habits — like washing their face with bar soap or using 3-in-1 shampoo. Then we show the “after Huron” glow-up with clean transitions, voiceovers, or subtitles. It’s funny, relatable, and positions Huron as an upgrade without being preachy or over the top. 2. “What’s in His Shower?” Flatlay or POV Series (IG Posts or Carousels) A laid-back photo or video series showing the real contents of different guys’ showers (Huron products + a few personality items). You get a peek into different lifestyles, maybe a gym guy, a musician, or a freelancer. This builds connection and subtly reinforces the brand’s fit across personalities. 3. Behind-the-Scent (IG Story or TikTok) A quick, relaxing behind-the-scenes or ingredient breakdown of what makes Huron scents unique. You could pair it with ASMR packaging sounds, aesthetic slow-motion product shots, or even reactions from creators trying the scent for the first time. Keeps things chill but elevated.

One of the most successful campaigns I helped run was for Sentral Cebu, a creative space and nightlife venue in my city. We launched a collaborative event series that brought together local influencers, DJs, and lifestyle brands to boost awareness and foot traffic. I handled the digital side—creating social media assets, writing post copy, and scheduling promo content across Instagram and Facebook, while also coordinating with influencers to cross-promote the event. We partnered with both micro and mid-tier creators, including international guests visiting Cebu, and used reels, story takeovers, and countdown features to build hype. The result? We saw a 30% increase in page followers in under 2 weeks, consistent sold-out events, and growing interest from brand partners wanting to get involved. What made it work was blending offline experiences with authentic digital storytelling, while staying responsive to what our community actually cared about.

I stay updated by treating social media like both a creative playground and a research tool, I actively follow trend-heavy creators, watch TikTok’s For You page daily, and study what’s working across niches. I also always like and save lots of viral content, analyze why it works, and then adapt those insights to the brands I work with while keeping the voice authentic.

(im really just chronically online.)