A great example of a successful content piece I created was the video I made after being gifted the Prada Paradoxe Intense perfume. I approached it like a mini commercial: clean visuals, intentional music / sound choice, and a narrative centered around how the scent made me feel. Because the content felt genuine and exclusive, it performed extremely well. My audience engaged with the aesthetic, asked questions about the perfume, and shared the post for inspiration. The video not only brought more awareness to the product, but it also strengthened trust in me as a creator. My audience responded positively because they could tell I wasn’t just promoting something; I was playing on the brand's aesthetic which made a well-crafted experience. That video increased my engagement overall and positioned me as someone who can showcase luxury beauty products in a way that feels authentic and desirable.

I approach content creation by ensuring I am balancing strong visuals with a clear understanding of the brand’s identity. Before creating, I research the brand’s values, target audience, and their tone so every piece of content feels on-message. From there, I use my knowledge in trends to see what types of content people are appealing to the most right now.

My strategy would be a blend of authenticity and lifestyle content. Being able to showcase how products are / can be used in real life is not only important to the brands I work with, but also to me as a creator. I want to be someone that viewers can rely on when they're indecisive about a product, hoping to convince them that it's worth investing in.