In my role as a Brand Marketing Executive at Gamota Co. Ltd, I successfully optimized the lead conversion funnel involved producing engaging content across multiple channels, utilizing technologies (Lusha,  AI chatbot, and Marketing automation and CRM - Hubspot). One of my achievements is helping the Business Development team reinforce its partnership with Wargaming - a gaming enterprise in Singapore when I provided them with relevant and updated market resources such as webinars, informational blogs, and reports during their GTM process. I also worked with the Business Development team at trade shows such as Vietnam Gameverse, Taipei Gameshow or ChinaJoy by developing persuasive credentials and profiles for business pitching. Additionally, my task required generating MQLs and evaluating them in terms of needs, compatibility, and scopes which will help the Business Development team understand better the account’s data (firmographic and demographic data) and identify the best ones for potential partnership.

I typically follow creators in gaming, food/cuisine reviews, and daily lifestyle categories on TikTok, Instagram, and Facebook. On LinkedIn, I mainly follow domain professionals and career coaches.

Yes, I've gained hands-on experience in account management, particularly in the B2B landscape. I've managed a database of more than 300 employee contacts (gaming enterprises and game studios) and conducted an ABM approach to maintain a strong relationship with them.